Profiles

Within the Profiles Data Type, all users have access to the Non-Mailable Field. In addition, based upon your configuration, you might have many more profile fields that are specific to your business needs. Contact your e-Dialog Program Manager for details.

Non-mailable refers to people who no longer receive mailings from you because they either unsubscribed from your list or their e-mail address was deemed undeliverable.

Note: Within your available data, there are some database members who did not provide information for all of the requested Fields. These empty Fields are called Undefined Values. Conversely, database members who have provided the information for a particular Data Field make up the Defined Values. When viewing Field Values within the Profiles Data Type, two additional Fields are available:

• All-Whole Database

  This is a count of the total number of records or individuals in your database, even those with incomplete Profile data.

• All-Defined Values

  For a particular Data Field, this is a count of all individuals for whom the Data Field contains a valid value.

Additional data can be customized by the client within the Profile Data Type. Some examples of this additional data are Age, State, and Income.